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HI, I'M VEENA ARUN
Redmond based UI Designer
A Quick Intro...
Hi, I come from a creative background, have a passion for good design, and a very keen eye for details.
MY PORTFOLIO
PROJECT SUMMARY
Zara Hatke is an idea conceived to fill a perceived gap in the local food scene. I took the opportunity to explore and develop it further as the final project for UI/UX Design Specialization at Cal Arts.
I learnt many skills and tools integral to UI design including but not limited to designing visual elements, strategy and information architecture, design principles, material design principles, etc.
This project is an amalgamation of these learnings.
PROJECT SUMMARY
Pixie was an idea that grew out of my desperation as a young mother of a fiercely independent child in tandem with my background in fashion design.
Done as a capstone project for Cal Arts Graphic Design Specialization, the main focus was on brand development.
Having successfully completed the Brand Development, I expanded the project into an experiment in user interface design. The goal of this endeavor was to challenge myself into incorporating the brand identity and the various elements developed into the visual interface design.
© 2021 by Veena Venkatachalam
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